Clara Fairholm
Managing Director
Decades in luxury hospitality across Europe's finest houses. Has guided the property since the early days and gently defines the bar the rest of the team upholds.
Joined 1994
Who We Are
The team behind Serenecovelodge
A private resort and casino along the Mediterranean coast. Opened in 1994 with six rooms and a single conviction — that the finest hospitality is the kind you never need to announce.
Our history in three paragraphs
In the summer of 1994, two friends — a former hotelier and a chef — acquired a strip of shoreline and turned a private villa into a six-room inn. There was no investor deck, no marketing plan and no social media presence. There was a notebook with two principles: look after fewer guests better than anyone else; and decline anything that is merely "industry standard".
32 years later we have 100 keys, two restaurants, a Michelin star, two private gaming salons, a full spa, and a guest book that steadily fills with the same families returning, year after year. The notebook is still here. Those two principles have not shifted.
We remain owned by the same two families that began the property. We have never sold to a chain, never franchised the name, and never opened a second site — though invitations arrive often. We give the same reply every time: do one place well.
Our beliefs
Hospitality without theatre
The flowers stay fresh because they ought to. The robe feels substantial because it ought to. The work that counts is the work you never spot.
Continuity over churn
The bellman who greets you at the entrance has been here longer than most of our suites have stood. The head sommelier has stayed with us for many years. We hire with care and keep people for a lifetime.
Local over global
Our kitchen draws on what the coast supplies, our cellar favours growers within four hours of the property, and our spa formulas come from a chemist who lives forty minutes away.
Quiet by design
Adult-only, screen-free common areas, gentle lighting at every hour and a music programme chosen to dissolve into the room. Noise is simple. Calm takes effort.
Our people
Six of the people who steer the property day to day. Their paths differ; their devotion to the standard does not. Behind them stands a 280-person team spanning operations, food, beverage, wellness, gaming, and concierge.
Oscar Larsen
Founding Partner
Leads food, beverage and the guest journey. A former Relais et Chateaux board member and the source of the resort's unhurried service outlook.
Joined 1994
Theo Holloway
Executive Chef
Trained at Le Cordon Bleu, with stages in some of Europe's finest kitchens. Secured the property its Michelin recognition.
Joined 1998
Lucas Moreau
Head Sommelier
Court of Master Sommeliers-certified, shaping a cellar of several thousand bottles with a special fondness for old Burgundy and small-grower Champagne.
Joined 1995
Anais Sterling
Spa & Wellness Director
Trained in Kyoto and Marrakech, and shaped the spa programme around the belief that rest is a skill, not a luxury.
Joined 2014
Elise Beaumont
Gaming Director
Years on the floors of Europe's private salons. Built ours around discretion, fair play, and a personal-host approach that other houses now follow.
Joined 1996
In figures
- 1994 — founding year
- 100+ suites, villas and bungalows
- Two restaurants, including one Michelin-starred
- Two private casino salons
- 280 staff across all departments
- 4.9 / 5 guest score across 2,400+ reviews
- 65%+ of bookings from returning guests
- 9 languages spoken by our concierge team